Which is why restricting the flagship game (and, make no bones about it, Halo will be the Windows Phone flagship game) is an interesting choice, although I'm sure that Verizon are going to be putting Halo posters up in all the store fronts on the US High street and pushing the advertising online to get the word out. Of course, the mobile landscape is far more fractured than the home consoles, and asking people to buy a phone for a specific game is a bit more of an ask than buying a console. Halo: Spartan Assault is going to be the first mobile version of Halo, and Microsoft must be hoping that it's going to have the same marketing effect as the franchise has had on the Xbox consoles.
Verizon's exclusive handset (the Lumia 928) also gets an exclusive to Verizon game - Halo: Spartan Assault The idea being that by having an exclusive period for something desirable, people will naturally move towards that option. The Xbox Live version of Halo is another in a long line of apps and hardware that have been given the 'exclusive' tag and limited availability for a set period.
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